Betatransfer Announces Rebranding on Its 9th Anniversary

On February 20, Betatransfer celebrates its ninth anniversary and announces a rebranding: the company is now officially consolidating its name without the “Kassa” suffix.

Over the past nine years, Betatransfer has evolved from a crypto exchange into an international payment provider. The ecosystem has expanded to include mass payouts and a payment acceptance infrastructure, while the crypto exchange became a separate product. The market already recognizes the company simply as Betatransfer, making this rebranding a natural step forward.

In the last three years, Betatransfer has significantly scaled up: the team has grown by 40%, and the company’s turnover has tripled. The company continues to expand its presence beyond the CIS region, actively developing solutions in Asia (Japan, India, South Korea) and Latin America (Brazil, Argentina, Mexico).

Betatransfer remains a leader in AMP solutions and was among the first to introduce Binance Pay transactions with a 100% conversion rate. In 2025, the company was shortlisted for the AIBC Eurasia Awards in the Best Crypto Payment Solution category. Flexibility and adaptability to client needs remain at the core of Betatransfer’s success, enabling the launch of payment solutions even in the most challenging environments.